We're Now a Little Company Called Feldroy

branding DEV family naming

We discovered that our branding as "Roy Greenfeld" was causing confusion. People came and thought we were some guy named Roy, since Roy is a common American first name. Furthermore, our last name of "Roy Greenfeld" had been causing errors in systems that don't handle spaces well. I posted about our name confusion and system error dilemma on dev.to, and the DEV community came up with amazing solutions for us.

The turning point of the discussion there was:

"Why not mix it up with Feldroy? Seems cool and science-fiction-y." -- Daniel Starner
"+1 for Feldroy. Feels like the name of a hypothetical protagonist of a book by Aldous Huxley" -- rhymes

Well, Daniel Roy Greenfeld and I discussed it, and now we're Daniel Feldroy and Audrey Feldroy. Naturally, our little company is now called Feldroy too.

Renaming the Roy Greenfeld company to Feldroy


It'll take some time to get all the paperwork filed, which is a bit tricky at the moment given that Los Angeles City Hall is closed due to the COVID-19 outbreak.

In the meantime, we're updating our profiles and our website branding to call ourselves Feldroy. There may be a few hiccups while the DNS records propagate and we trawl everything manually to update our name/company, so we humbly ask for your patience with the transition.

Let us know if you run into any errors or find anything we forgot to update.

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